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Telling the


Right Story to the
Right People at the
Right Time is
POWERFUL.

Let me help you tell yours.

My name is Benjamin Ross.
I lead digital product &
design teams.

EXPERIMENTS

Never stand still. This is my space for personal projects and ongoing experiments

Created using Figma Weave
& Adobe After Effects

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One Perspective is NOT Enough

Whether you're building for print or for screens, in CMYK or RGB, the underlying principle is the same. No single channel produces a complete image. Cyan, magenta, yellow, and black. Red, green, and blue. Each captures something real, something essential — but the full picture only emerges when the layers are precisely aligned and overlapping. Misregister them and you get blur, muddy color, lost detail. Get the registration right and you get depth, sharpness, and something that holds together.

I think about my career the same way.

My relationship with data-driven products goes back further than most. I spent grade school helping my dad build workflow systems for local organizations, starting with FileMaker Pro and eventually graduating to web apps. That instinct for how data, design, and human behavior interact never left me.

Add a music degree, 20+ years of creative work across agency and in-house environments, and 12+ years leading product teams, and you get someone who carries multiple fully-developed perspectives at once: design craft, product strategy, technical fluency, and domain expertise. Not as a generalist who dabbles in each, but as someone who has gone deep in all of them and learned to keep them in registration.

Over the course of my career I've managed product strategy and execution for a sophisticated telehealth platform, developed complex multinational brand systems, and led everything from 2-person art departments to 16-person engineering teams.

I care deeply about the intersection of design, technology, and human cognition, and about helping product and design teams do their best work. The kind that builds genuine customer love and grows company revenue at the same time. Because no matter how broad any one person's perspective is, nothing beats a great team with all its channels aligned.

If you're looking for an experienced product and design leader with the range to lead across product, design, and development, let's talk.

Contact Me
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The Uniper Platform

The Uniper Platform

Multi-National Senior-care tech with both hardware & software.

2020-2021

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PrepareTV

PrepareTV

Web Series created for Red Cross's PrepareSoCal campaign

2012

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Penguin Posters

Penguin Posters

Series of posters created as a gift for a friend.

2016

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ASD/AMD Rebrand

ASD/AMD Rebrand

Massive multi-Location
trade show group

2008-2009

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Virtual Care Management

Virtual Care Management

White-Label SAAS Telehealth platform

2014-2020

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National Provider Data Management

National Provider Data Management

Helping KP meet regulatory standards while creating a better user experiences for members and staff.

2022-2024

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Uniper Care Brand Identity

Uniper Care Brand Identity

Comprehensive, multi-national brand identity

2020-2022

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MTH Photo Club - Year One

MTH Photo Club - Year One

Photo Club Zine

2025

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Anne Walsh

Anne Walsh

A long and fruitful creative relationship and collaboration with an accomplished jazz vocalist.

2009-2025

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Playing Card Navigation

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

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