Accomplishments
+35%
Perceived Product Quality
from improvements to the software, hardware, and customer journey.
-50%
Support Call Response Time
From streamlining the customer success pipeline and support workflows
+40%
Product ROI
from combined efforts across the product pipeline.
I joined Uniper as Head of Product to help the company break into the US senior wellness technology market. Despite strong international presence, Uniper struggled to gain traction stateside—the product needed refinement to resonate with American seniors and appeal to US investors.
I streamlined the entire product operation—roadmap planning, development processes, support workflows, and customer experience—creating clarity where confusion had slowed progress. Support response times dropped 50%, product quality improved 35%, and ROI across the customer journey increased 40%. I trained cross-functional teams on effective storytelling, improving engagement scores 55% while reinforcing cohesive brand messaging.
This operational foundation laid the groundwork for the next phase: a comprehensive UI redesign to increase usability and accessibility for the US market while aligning the product experience with the new brand identity—positioning Uniper for sustained growth and competitive differentiation.
The Uniper Platform
2020-2021
|
Uniper Care, inc.
Self Installation Guides
A file combining the English, Hebrew, Spanish, and Russian versions of the self installation guide provided to members.
A Multi-Faceted Solution
Uniper's offering was sophisticated: custom hardware (TV set-top boxes and remotes designed for seniors who prefer television over computers), multi-platform software (web, iOS, Android), and curated programming that brought senior living community experiences into members' homes. Cultural differences between Israel and the US compounded the challenge, affecting performance expectations, data structures, and product positioning at every level.
Small Team Big Vision
As an early-stage company, Uniper required a lean team to deliver an exceptional product. The product organization initially consisted of myself, one product manager, and one UI/UX designer—growing to just seven people by my departure. This small group owned planning, roadmap, design, development coordination, documentation, packaging, hardware collaboration with the CTO, content team alignment, and balancing all of this with C-suite business requirements—all while distributed across three continents spanning Israel, Eastern Europe, and the United States.
The constraints make what we accomplished over two years—streamlining operations, elevating quality, launching in new markets, and establishing brand consistency across a complex multi-platform product—truly remarkable. Demonstrating what focused expertise and clear direction can achieve even with limited resources and geographic challenges.
Key Accomplishments
+35%
Perceived Product Quality
from improvements to the software, hardware, and customer journey.
from improvements to the software, hardware, and customer journey.
-50%
Support Call Response Time
From streamlining the customer success pipeline and support workflows
From streamlining the customer success pipeline and support workflows
+40%
Product ROI
from combined efforts across the product pipeline.
from combined efforts across the product pipeline.