Accomplishments
4
Major Industry Awards
MedTech Breakthrough Award 2017-2020
20
Person Team
Managed a team of 4 UI/UX Designers & 16 Engineers
20%
of Enterprise Implementations
Directly led 20% of SnapMD's enterprise implementations
SnapMD was a white-label, multi-tenant Software/Platform as a Service (SaaS/PaaS) Telehealth platform for the enterprise healthcare market. With clients ranging from innovative new companies to major medical systems, we ultimately built a proprietary Telehealth "operating system" we dubbed Virtual Care OS. This system powered our Virtual Care Management (VCM) platform—a digital care delivery solution with self-consuming API architecture that enabled both our core offering and custom solutions for strategic partners requiring capabilities beyond our standard configurations.
I joined as SnapMD's first employee as Head of Product & Design, advancing to Director and then VP as the company scaled. I initially directed both the 4-person design team and 16-person development team until we hired a CTO to lead development. My role spanned the full product lifecycle—balancing product, design, engineering, and C-suite needs to deliver strategic roadmaps for fully responsive web applications and native Android and iOS versions. I managed execution from concept to code, championed Agile methodologies across an internationally distributed team, and partnered with the COO to present 80% of enterprise sales demonstrations while personally leading 20% of large-scale client implementations.
Virtual Care Management
2014-2020
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SnapMD
Some of SnapMD's
CLIENTS
NOTE: As a white-label platform, SnapMD didn't publish its client list. Since the company has been acquired and no longer operates under the SnapMD name, I've included selected clients here.
Planning Out The Patient Queue
The PDF to the right is an example of one of the planning documents I created to pitch and explain the design of the Patient Queue, one of the key features of the VCM platform.
Rebuilding the Airplane Mid-Flight
SnapMD's business model required two critical capabilities: white-label functionality allowing clients to brand the platform as their own, and multi-tenant architecture supporting multiple organizations on a single infrastructure. The agency contracted to build the initial product somehow missed both requirements entirely—delivering a single-brand, single-client solution that couldn't serve multiple customers or be rebranded. The founders discovered this fundamental misalignment the day they onboarded their first client.
Without capital to start over, I was hired with the mission of correcting these foundational errors while the system remained in production serving patients who depended on it for medical care. I assembled a small UI/UX team, helped hire and oversee core engineering, and systematically rebuilt the architecture mid-flight—transforming it into the multi-tenant, white-label platform the business required. This wasn't simply fixing bugs; it meant re-architecting core systems while maintaining uptime and patient access.
Multi-Device Complexity at Scale
In 2014, responsive design tools were immature. Building a fully responsive web application meant our team designed and coded five variations of every screen—desktop, tablet horizontal and vertical, mobile horizontal and vertical—across three distinct interfaces with a design team that peaked at four people and a development team of 12-16. Each variation required testing across multiple browsers and devices, including native deployments to Android and iOS.
The scope was substantial, the tooling primitive, and resources lean. Delivering a seamless multi-device experience demanded meticulous coordination and technical discipline at every stage. I championed user-centered design principles and Agile methodologies across the internationally distributed team, constantly refining the product in response to evolving market demands while maintaining the quality standards enterprise healthcare required.
Breaking Through
Through our team's combined efforts, SnapMD won MedTech Breakthrough Awards for four consecutive years (2017-2020), validating both the technical sophistication and market fit of what we built. Our proprietary Virtual Care OS approach positioned SnapMD for expansion as healthcare organizations matured in digital health adoption—creating an adaptable foundation that could evolve with the market rather than being locked into a single product configuration.
The platform's success, combined with our executive team's tireless efforts, led to acquisition by Kinderhook, which combined SnapMD with VirTrial to bring virtual care capabilities to the clinical trial space. What began as a fundamentally broken product became an award-winning platform serving enterprise healthcare at scale—proof that the right team, clear vision, and disciplined execution could overcome even the most challenging foundational obstacles.
Key Accomplishments
4
Major Industry Awards
MedTech Breakthrough Award 2017-2020
MedTech Breakthrough Award 2017-2020
20
Person Team
Managed a team of 4 UI/UX Designers & 16 Engineers
Managed a team of 4 UI/UX Designers & 16 Engineers
20%
of Enterprise Implementations
Directly led 20% of SnapMD's enterprise implementations
Directly led 20% of SnapMD's enterprise implementations
